Yes, it's Harry Potter's very own Emma Watson replacing none other than Keira Knightley as the new face of Chanel.
I find this new selection to be divine for several reasons.
Keira Knightley (aka: Skeletor) is over-rated and under-fed.
Furthermore, in a world where the Miley Cyrus' and Jamie Lynn Spears' are flashing their naughty bits all over town and getting knocked up, Emma Watson is an incredibly chic, intelligent and modest 18 year-old.
Watson signed a $6 million deal with Chanel.
"Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit. Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up."